This “Infinity Room” format was used at both Dolby Soho as well as Dolby SXSW experiences.

It featured a front wall of tv panels mapped to work as a single panel. The image was then reflected onto a 4 mirrored surfaces. The consumer could walk into the middle and be wrapped in the images.

The audio system was 7.1.4 Dolby Atmos setup with a playback passing through a consumer level receiver for decoding and amplification.